GROWTH ADVISORY

Coppett Hill is a technology-enabled advisor to investor-backed businesses, helping them to accelerate customer acquisition and make strategic decisions.

We combine our senior team’s experience as both operators and investors with proprietary technology to find insights and inspire change for our clients. We are privileged to work with some of the UK’s most exciting and impressive companies across a range of B2B and B2C industry sectors.

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We help Management teams and investors answer questions such as:

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• Which customers should we target?

• How should we best generate leads/conversions from our target customers?

• How effective is our current approach to marketing and sales?

• Have we got the right approach to marketing attribution? What is our ROI?

• How could our approach to marketing and sales be improved – increasing ROI and/or accelerating growth?

• Where is our headroom for growth – customer segments, geographies, channels?

• What are our unit economics – lifetime value : CPA?

• How can we maximise customer lifetime value, including considering customer retention and up-sell/cross-sell?

• If we invest in a business, how could we accelerate customer acquisition?

• Does our approach to pricing and packaging match how customers value our product/service, or is there an opportunity to capture more value?

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We regularly share our ideas - core concepts for strategic marketers and growth investors - and are always happy to discuss the topics we cover.