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Our Latest Ideas
We partner with exceptional Management teams and investors to drive growth and commercial performance. We create content based on concepts and tools that we've found to be consistently helpful when trying to accelerate business growth.
Coppett Hill provides pro-bono support with Searchscope
The Coppett Hill team has recently had the opportunity to work pro-bono with four fantastic non-profit organisations as part of the...
Dave Kirby
Sep 28, 20243 min read
68 views
Marketing economics – how much should we spend on marketing?
The question of “how much to spend on marketing” is one that every business should ask itself. The answer is often “what we spent last...
Dave Kirby
Nov 21, 20237 min read
234 views
Ten essentials for a marketing update to a private equity board
Perhaps your business has just received private equity investment, or you’ve recently joined a private equity backed business as the...
Dave Kirby
Sep 26, 20235 min read
130 views
What is ‘Spray and Pray Marketing’ and why is it a problem?
Have you ever read the marketing section of your board pack month after month, read a long description of activities, but been...
Dave Kirby
Sep 19, 20233 min read
614 views
The power of customer advocacy
What’s the most effective, cheapest, and in every case where I’ve measured it, the biggest marketing channel that will never feature in...
Dave Kirby
Sep 12, 20234 min read
64 views
The flaw of averages and its role in measuring marketing ROI
I’ve recently revisited Sam Savage’s "The Flaw of Averages: Why We Underestimate Risk in the Face of Uncertainty", a book he published in...
Dave Kirby
Jun 19, 20234 min read
140 views
One question to ask your marketing leader – where would you spend your next £1?
Of course, this could be £100, £10,000 or £1 million depending on the size of your marketing budget today - but this one question has...
Dave Kirby
Jun 14, 20235 min read
96 views
Customer segmentation: the problem with pen portraits
How many times have you seen a set of customer ‘pen portraits’? The format is ubiquitous, normally a series of densely written pages of...
Dave Kirby
Jun 5, 20233 min read
124 views
Search Headroom analysis: using your SEO rankings to drive your digital marketing strategy
Around two thirds of trackable web traffic comes from search engines, whether from paid listings (paid search or PPC) or organic/free...
Dave Kirby
Jun 2, 20237 min read
333 views
Marketing as a cost centre or a profit centre
‘Is the marketing function in your organisation a cost centre or a profit centre?’ This is a question I’ve asked many times, both as a...
Dave Kirby
May 22, 20234 min read
83 views
The challenge of marketing attribution – where did you come from?
What is Marketing Attribution? Marketing attribution is the process of determining how different marketing activities contribute to...
Dave Kirby
May 18, 202312 min read
166 views
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