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Our Latest Ideas
We partner with exceptional Management teams and investors to drive growth and commercial performance. We create content based on concepts and tools that we've found to be consistently helpful when trying to accelerate business growth.
US: The Land of Opportunity for UK Businesses?
In 2007, the UK’s staple Pan-Asian restaurant chain, Wagamama, decided to make the big leap across the pond, opening their first US...
JoElla Kleinhesselink
Feb 108 min read
58 views
How to avoid ‘catching a falling knife’
When assessing an investment opportunity, balancing short-term risk and long-term opportunity is critical. The go-to-market value...
Harry von Behr
Jan 125 min read
35 views
What is Go-To-Market? Or, How Go-To-Market Strategy Turns Propositions into Profit
Having recently joined Coppett Hill, I’ve quickly come to appreciate how central go-to-market (GTM) strategy is to the work we do. When I...
Tom Clark
Aug 31, 202411 min read
207 views
What is Value Creation? (Part 2)
In the first part  of this two-part series, I shared some of the basics of value creation in private equity from the perspective of an...
Simone Girardeau
Aug 31, 202410 min read
644 views
How To Prepare For A Private Equity Exit?
We’ve explained the concept of value creation  previously, but in this post we’ll focus specifically at the other end of the private...
Harry von Behr
Aug 31, 20245 min read
167 views
Taking your own medicine
We are still in our relative infancy at Coppett Hill. Dave, our founder, set up Coppett Hill ~14 months ago - we imagine that the way the...
Jack Johnson
Aug 8, 20245 min read
114 views
What is Value Creation?
"Value Creation" - it's one of the most common terms in private equity today. Increasingly, more private equity firms have in-house value...
Simone Girardeau
Aug 5, 20247 min read
816 views
Working backwards – strategy in a private-equity context
I’ve never been a fan of popularising a management theory or tool unless I’ve been able to use it myself and achieve practical success....
Dave Kirby
Jul 9, 20245 min read
137 views
Customer Acquisition in Business Services - four steps to drive growth
Have you sat in a Management or Board Meeting of a company in the Business Services sector and thought: ‘how can we get more customers?’...
Dave Kirby
May 23, 20245 min read
56 views
Fix the dripping tap: What is revenue leakage and why should you care about it?
Your sales team is telling you one thing, your finance team is reporting another, and your cash position doesn’t quite add up. This...
Simone Girardeau
Feb 7, 20245 min read
156 views
Why you should mystery shop your own business
Among the many ‘data gathering’ approaches that I learned as a strategy consultant, I always found mystery shopping to be one of the most...
Dave Kirby
Dec 21, 20235 min read
93 views
Unlocking Market Insights: A Checklist for Actionable Qualitative Research
I once sat in on an expert interview at the start of a market research project, as a silent observer. I had to bite my tongue as the...
Simone Girardeau
Nov 30, 20237 min read
104 views
Using a matrix to frame decisions and represent data – or, an ode to the four-box grid
Most of us have probably at some point written a list of the pros and cons, or advantages and disadvantages, of a particular decision in...
Dave Kirby
Nov 3, 20234 min read
163 views
What is customer acquisition? The power of a name.
I’m fascinated by nominative determinism – the notion that our names can influence our professions or personalities. Usain Bolt, William...
Dave Kirby
Oct 7, 20233 min read
67 views
What is strategy?
'Would you tell me, please, which way I ought to go from here?' If there was one lecture at university that impacted my professional path...
Dave Kirby
Oct 7, 20234 min read
143 views
Should investors undertake Customer Acquisition Due Diligence?
Compared to its importance in post-deal value creation and frequency of discussion around the board table, Customer Acquisition rarely...
Dave Kirby
Aug 29, 20235 min read
123 views
Pricing – the hardest (proven) value creation lever?
Have you been frustrated by conversions about pricing you’ve had as part of a Management team, or as an investor? Throughout my time as...
Dave Kirby
Aug 16, 20235 min read
257 views
A customer research checklist – how to get it right first time
I’ve run more than fifty primary customer research exercises and have probably made every mistake there is to make. This is one of those...
Dave Kirby
Jul 14, 20236 min read
143 views
Defining an Ideal Customer Profile by understanding customer problems
An Ideal Customer Profile (ICP) is a description of the customers that you would most like to acquire for your business. In other words....
Dave Kirby
Jul 7, 20236 min read
245 views
LTV to CPA ratio – understanding some real-world customer lifetime value examples
LTV, or customer lifetime value , is one of the most important metrics for your business to understand. It equates to your ability to...
Dave Kirby
May 23, 20235 min read
232 views
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